Brand Identity

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. 

Is your branding working?

What we do

We help people recognize and remember you. First we create a logo using colors that reflect your industry and business personality. We add it to your business card, website, newsletter and social media accounts. If you have a tag line, we use that too. It’s all about combining or synthesizing image, colors, words, and even music into a visual element that represents your product and becomes synonymous with your company.

What’s in a logo?

You’ve decided to become an entrepreneur. Congratulations!
Now, you have to give yourself/business a distinguishing company trademark that tells who you are and makes you stand out from the rest in your industry.
Here is the process that I commonly use to create a lasting and unique company identity.

Creative Brief

We’ll sit down (via a call or Zoom) and I will conduct a creative brief with you. I’ll ask several questions about your business, your target market and your unique qualities. We’ll also discuss design elements, such as color palettes, fonts and style. This can take up to 90 minutes. 


After the creative brief, I research color and trends in your industry and create several low tech sketches by hand. From there I narrow the choices down to three. 


Then, I create the digital versions and incorporate color palettes and fonts. 


Lastly, I design 3 proof/mock up logos. I check for clarity and distiction so that the logo reads well on everything from business cards to large banners.  


At this point, I contact the client, present the three designs and the client chooses one. From there we work at refining the logo.  I allow clients to make three rounds of revisions to make minor changes and clarify designs. 

Branding begins

With your logo, I include PMS, CYMK colors and fonts. These files will work for print or digital mediums.

When hiring a designer to create your company identity, take it very seriously because presentation is everything. 


Now is the time to create, update, or remake your website, logo and social media accounts.
Dean Triolo Design offers a Free 30 Minute phone or Zoom consultation.
For questions or to schedule an appointment, please complete the form below.

Brand Identity

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