by Dean | Jul 24, 2023 | brand identity, branding, Business, Small Business, Uncategorized
As a business owner, you often hear the word ‘Branding,’ but what does it mean? Watch as Marty Neumeier, the author of The Brand Gap, explains it in this short video....
by Dean | Mar 19, 2023 | branding, graphic design, Marketing, Postcards, Print Ads, Promotion, Single Page Websites, Small Business, Uncategorized, Website
I recently had the opportunity to work on an integrated marketing campaign. If you’re unfamiliar with it, an integrated marketing campaign is a marketing strategy that can include digital and print marketing materials created to promote an item, event, or service...
by Dean | Jul 27, 2022 | Best Practices, branding, Small Business, Social Media, Social Media Management
5 Tips for Choosing the Best Social Media Platform for Your Business Whether you’ve been posting online since you were a child or just starting, your business digital marketing plan should include social media. Here are five tips on how to choose the best...
by Dean | Mar 20, 2022 | Best Practices, brand identity, branding, graphic design, Homepage, Landing Page, Social Media, Website
Your homepage is the virtual front door to your business. Like a brick-and-mortar store, you want customers to feel welcomed and encouraged to come in. The design of your website should reflect the personality of your business, and certain features on your homepage...
by Dean | Nov 20, 2021 | brand identity, branding, DIY, graphic design, Website
Stepping on Legos can be pretty painful. Building a website, although not physically painful, can leave you screaming four-letter expletives too. The Lego Star Wars Millennium Falcon comes with 7,500 pieces and instructions, just like DIY websites can be built with...
by Dean | Sep 24, 2021 | Best Practices, brand identity, branding, BUSINESS CARDS, Customer Service, Professional, Small Business, Thank You Cards
Once seen as a childhood chore, thank you cards (and handwritten letters) may be one of the few things we can all do to save the world. I don’t know about you, but when I was a kid, my parents made me write thank you cards. After every birthday and holiday, each...