Is Print Worth It? How about a 1,300% return on investment!

posted in: Print 0


Dean Triolo Design Blog

In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment.

U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!

Print is 43% less annoying than the internet. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today.

Print design is one of my specialities. It’s where I started. My first job as a designer was in the Marketing Dept. for Santa Monica College. I was responsible for all print design for all 5 campuses. The other 2 designers took care of the Course Catalog. I did everything from book design to posters and postcards and everything in between. 

So it’s time to call me to get your print collateral ready for the marketplace. 



Dean Triolo Design