In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment.
U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!
Print is 43% less annoying than the internet. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today.
Print design is one of my specialities. It’s where I started. My first job as a designer was in the Marketing Dept. for Santa Monica College. I was responsible for all print design for all 5 campuses. The other 2 designers took care of the Course Catalog. I did everything from book design to posters and postcards and everything in between.
Dean Triolo Design