Flyers have evolved from simple Xerox copies of handwritten content to creative advertising tools. To get the most out of your marketing campaign, consider these top 6 ideas that you can steal from flyers.
Eye-catching graphics & fonts: Flyers that are particularly good at capturing your attention include creative graphics and interesting, readable fonts. Graphics create balance, draw the observer’s eye to a specific area and guide them through the content. The same principle should apply to all your marketing materials.
Colors, colors, colors! : Color establishes and conveys mood and tone. Consider what you’re promoting and what color would best express the occasion. Bright and happy yellow? Dark and moody grey or black? Caring shades of blues? The colors you use for your marketing should reflect the tone of your business and provide a contrasting background for your logo.
Attention-grabbing headline: If your graphics spark interest and the right colors set the tone, then your headline should pique your audience’s curiosity and entice them to find out more. An attention-grabbing headline can ask a question, make a bold statement, or create excitement with words that entertain and intrigue.
Content: Since flyers are typically just one page or front & back of a single sheet, the content is specific and precise. Make sure the content for your marking materials contains the facts or the five W’s – who, what, when, where, why, and includes your contact information. The Goldilocks rule applies to all your marketing materials, not too much and not too little.
Photos – Product & Personalities: Compliment your words with pictures. A smiling person, a photo of the featured guest/guests, the event location, the product itself, or whatever picture conveys the emotional response you want your customer to experience. If you’re solving a problem for your customer, help them picture how they will feel after they use your product or service.
Logo placement: Usually, the logo is placed near the top or bottom of a flyer. It doesn’t stand out or detract from the important information. Your logo is a reminder of the business behind the product. It is a necessary element on all your marketing materials and should connect your product and/or service to your overall brand identity.
Stealing ideas from flyers isn’t difficult. Take time to compare and contrast the flyers that get your attention and see how you can incorporate those elements into your marketing materials. Do the flyers have creative graphics and interesting, readable fonts? What colors are used and did the headline grab your attention?
Is the content meaningful and specific to the product or event? How will using the product or service make you feel? And finally, what brand or company creates and stands behind the product?
Utilizing these 6 ideas will help you tailor your marketing materials to appeal to your customers and target audience. For more information on company branding and marketing materials, please contact me.
