Are you getting the attention you deserve?
People react to design, color and images long before they read a catchy phrase. Then there is accessibility…is your site optimized for handheld devices. What about management of the site to protect it from viruses or being hijacked. A Dean Triolo designed website does all of this and much, much more!
Yes, Your Website Is Necessary
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Not convinced? Here are six of the biggest benefits your small business can receive from a website.
A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
With every website we build, you are added to the Google Search Engine and Google Analytics are built into every page. Now, if you have an ad campaign, you can measure how successful it was by seeing how many hits were to your website and how many went in.
You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
You can also use your website design, along with featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location.
Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers.
You can display your best reviews and testimonials prominently on your website
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those too.
Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.
A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
Also, make sure that they know about your blog or newsletter. We can add a pop up form or an add me form to your site.
Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by having a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can have a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
GET IN TOUCH.
Now is the time to create, update, or remake your website, logo and social media accounts.
Dean Triolo Design offers a Free 30 Minute phone or Zoom consultation.
For questions or to schedule an appointment, please complete the form below.
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